Press Releases

Niche product for West End Windows

West End Windows, the specialist aluminium and PVC-U trade fabricator, has announced the launch of several important new product lines as part of its growth strategy. West End is a familiar name in the Trade market. The company has been trading for over 30 years and continues to go from strength to strength, however the firm recognised that the Industry was changing and they have responded with a range of products to help window and conservatory installers win more business.

Already established as one of the UK's leading aluminium and PVC-U fabricators, the company have created three specialist new Divisions Vertical Sliders, Composite Doors and Conservatory Roofs. Commenting on the move Director Matthew Ford said: "West End is already established as a major trade supplier but we recognised the opportunity within these niche markets. Installers can add considerable sales opportunities and better margins by promoting niche-products."

West-End has been busy working with customers to provide the products and service they need to grow and win business. £500,000 investment followed, including a new Haffner SBA Supercut machining and cutting centre, designed to meet the standard 5 Day delivery now offered on Duraflex Windows and Doors. "This was a significant investment, however, we are committed to providing West-End customers with the service and products they really want in today's difficult market place," added Matthew.

The Company spent many months researching niche-products before launching the new product lines. "After 30 years in business, quality and innovation is critical to us" added Matthew,"but it was also important the new products offered maximum sales potential." As a result, West End considers their new Vertical Slider and Composite Door as the best on the market, both aesthetically and technically. West End has also added both Ultraframe and Global conservatory roofs to their product line up as part of an integrated conservatory package.

"The Window and Conservatory Market is changing rapidly and Installers need to work with innovative, forward-thinking suppliers to ensure their continued growth and success," concluded Matthew.