When it comes to selling windows, first impressions count, and a comprehensive, bespoke brochure you can leave with potential customers creates a fantastic point of differentiation between you and your competition. That’s why Duraflex have launched their new ‘Be Inspired’ range of marketing material, aimed at those fabricators looking for something a little bit different.

First in the ‘Be Inspired’ range is a brand new 44 page consumer brochure. The major selling point for this brochure is its ability to be bespoked to individual customers. Turning the first page, you’ll find a large section which can include your own specific text and images, so whether you want to highlight your great service record or draw attention to some of your best installations, this is the first thing your customers will see. Toward the back of the brochure is another page designed to include your contact details, more images and even a map and directions to your showroom – perfect if you’re based in a hard-to-find location!

For those customers wishing to harness the power of the web, the brochures also include a section for QR (quick response) codes which, when activated with a smart phone, can launch websites, brochures, business cards or even video’s, a cost effective and interactive way to ensure customers remember your company.

As more homeowners decide to upgrade their homes rather than move, the brochure features stunning new photography designed to help fabricators maximise their sales in this area. From bifolding doors to vertical sliding windows and the new collection of Prestige window foils, including Chartwell Green, the ‘Be Inspired’ brochure has something for any discerning customer looking to stand apart from the crowd. New photography also focuses on the many different types of properties in the UK from city apartments to those with more traditional facades, showing that PVCu can be a fantastic addition to any home.

For maximum versatility, the brochure comes with four separate cover options, all with a metallic finish to give them a stylish and contemporary feel. A matching A4 folder, designed to house the brochure and any other customer specific paperwork, has been added to the range in order to create a greater level of brand consistency.

Along with the new range of brochures and customer specific marketing material, Duraflex have also launched their own range of bespoke website templates. These content managed (CMS) sites range from £500 to £2000 (plus hosting fee) and each site is stand alone, fully branded with company details, logos, installation images and even non window products such as fencing, roofline and home renovations. Each website is built to fully maximise search engine optimisation, with key words listed on each page to make Google rankings easier. Furthermore, the structure of the sites allows customers to update them when needed, keeping news and promotions fully up to date.  Ray McGrady, Director of Marketing at Duraflex, explains the thinking behind the new ‘Be Inspired’ range.

“It was important for Duraflex to hone their retail offering, but we didn’t want to just produce another generic brochure. We’d had endless requests from our customers wanting a brochure especially for them, so we took the opportunity to combine the two ideas by designing a consumer brochure which promoted both the products and the company selling them, creating a very valuable piece of literature. We also wanted to create an offering than ran across all forms of media, from print to websites, linking the two together with QR codes and showroom support. The result is, we feel, the very best in retail marketing in the industry at the moment”

For more information on the new range, or to order a copy of the new ‘Be Inspired’ brochure, please contact Fiona Wilkes on 01684 852683 or visit www.beinspiredwith.me