Company Profile

Duraflex is one of the market leaders and has always been at the forefront of product development. The company has grown from its humble beginnings to its present position as one of the top 3 extruders of bespoke PVCU window systems in the UK. In the space of 50 years, the company has transformed from a local manufacturer of aluminium home improvement products to its current, £40m + turnover distributing product across the country from its purpose built site in Tewkesbury.

Duraflex corporate goals and objectives are to:

• Grow market share year on year
• Grow sales year on year
• Grow volume year on year
• Deliver sustainable, profit growth
• Achieve and maintain lowest cost producer status
• Increase market share within the New Build and Public Sectors
• Maximise opportunities through entrepreneurial flair and speed of decision making
• Continue programme of market driven product enhancements and development

These drive through into specific sales and marketing goals as follows:

• Identify key growth customers
• Support key customers and introduce bespoke Strategic Development Plans
• Expand commercial activities
• Take forward new build program
• Develop a focused and targeted approach to attracting new business of suitable calibre from a financial, geographic and market sector standpoint
• Maximise sales in all areas through range selling and bespoke lead generation and support